By Jamie Clark on August 20, 2019
Social media platforms, such as Facebook and Instagram, are a great way to show your audience who you really are. The experts at Consumer Focus Marketing have compiled a list of tips to keep your social media posts sharp, engaging, and exciting for your customers, helping you secure a further reach and more sales.
Increase Facebook & Instagram Likes, Improve Your Reach & Secure Business Leads
It’s not easy to create interesting Facebook and Instagram content on a regular basis! Use these suggestions to get started, or request a free social media analysis from Consumer Focus Marketing.
1. Ask the Customer to Engage
Facebook and Instagram are designed for communication and conversation. Asking your customers to comment below or participate in a poll is a fun, simple way to engage with them. Whether your poll is company-related: “What is your favorite service we provide?” or socially based: “What are your plans for Labor Day weekend?”, people will be sure to give their input.
2. Don’t Forget to #Hashtag Holidays
Hashtags allow people to filter through the plethora of content on social media using a specific #topic. Don’t forget to post #HappyThanksgiving or #NationalCoffeeDay, or you may be missing out on a significant demographic of social media users!
3. Provide Seasonal Information
Keep an eye out for weather-related memes, important local storm watches, and upcoming activities based on the time of year. Customers will appreciate updates on your seasonal discounts, upcoming storms, and even the best local places to go apple picking.
4. Give Updates on Community Happenings
Finally, don’t forget to emphasize your engagement in the community. Share information on local happenings such as festivals and concerts, fun activities in your neck of the woods, and funny or uplifting community news. If your customers like your posts, they may share them with their friends—instantly putting your business in front of hundreds of potential customers.
5. Increase Reach with a Small Ad Budget
Facebook ads and boosted posts can be funded for as little as $1/day. For such a small investment, you can earn a big return by reaching tons of new customers in your service area. Increasing your budget will only expand your circle of reach, and can be specifically targeted to homeowners in the geographical region that you specify for your post.
Have Some Fun While Securing Facebook & Instagram Leads
Social media is all about connecting with others and having a good time. Getting your customers excited to see your posts is the first step to a successful social media strategy; if they laughed at a weather-related meme last time they saw your logo come up on their feed, chances are they’ll stop to look at a business-focused post later. Balancing commercial and supplementary posts is the key to securing more leads and sales through your various social media accounts such as Facebook, Instagram, and Twitter.
Too busy running your business to utilize these strategies? Consumer Focus Marketing has you covered. Click here to see how we can help improve your social media strategy with deliverable results.