By Allie Wormel on June 6, 2017
Social media has become a leading force in small business marketing strategy. Its reputation as a valuable way to build relationships and drive sales is widespread, but many companies fall short when it comes to achieving their page potential. Whether you’re creating a brand new account or sprucing up your current listing, consistent strategic page management is essential.
When you properly manage your social media pages, you will:
- Maintain and retain customer relationships
- Increase brand awareness
- Drive web traffic and enhance SEO
How to Make #clickworthy Content
Don’t sell, sell, sell
While social media has become a marketplace for information, it is important to remember its primary role for entertainment. Use the 80/20 rule as a guide to balance content on your page. 80% of your posts should be industry or interest related, and only 20% should be for sales driven.
Keep it short
Share posts that are short and sweet to combine unique comments and necessary details. Be aware of character limits on platforms like Twitter (140 to be exact!) or Instagram that will cut off your caption at a certain length.
Draw the eye
When it comes to engaging your followers, it’s all about the visual. Image or video-focused posts that showcase brand materials, products, or services with minimal text have the strength to stand out amidst all the other content customers are scrolling through.
Make it fun
Encourage customers to engage with your brand. Caption or photo contests are a great way to raffle off services and increase your following. Customers who enter will post on their personal pages, spreading your company name to all of their followers.
Join the conversation
Use social media to discover what your audience is interested in! Follow peer pages in your industry to stay up to date on the latest trending news.Track and use company-related hashtags to get your content on your customer community’s radar.
Interested in growing your business’s social media standing, but too busy to manage daily posts? We can help with that! Contact Consumer Focus to learn more about the social media management services we offer.