Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2023, we made it a priority to narrow down the list to several key marketing initiatives that can help elevate your business. Keep reading and learn which marketing trends your company should utilize to achieve your goals.
Our Top 5 Marketing Tips for 2023
1. Address Rising Fuel Prices
The rise in fuel prices over the last year has put financial pressure on your customers, no matter where they’re located. You can’t pretend that prices haven’t gone up or that the rise in prices hasn’t had an effect on your customers, so the best thing for your company to do is address the issue head-on. Show your customers that you empathize with their struggles and illustrate the steps your company is taking to ease their burden.
Related Post: Marketing Enrollment Plans While Fuel Prices Rise
2. Start Offering Payment Plans
Want to please your existing customers and gain some new ones at the same time? Implement a payment plan system! Making it so your customers can pay a set amount each month for their fuel is a great way to show them you care about their desire to stick to a set budget. This kind of genuine effort to help your customers will most likely result in some free word-of-mouth marketing, and you can also pursue paid marketing options related to your new program.
3. Enhance the Overall Customer Experience
Every year is the year of the customer, because without their loyalty your business would be going nowhere fast. It is important to keep in mind that consumers are shopping online for more than just products and services now; they want a positive shopping experience. Consumers are more likely to stick with brands that provide an above-and-beyond user experience. Looking for easy ways to enhance your customers’ experience? Try setting up easy online ordering, offering online bill pay, or creating a loyalty rewards program.
Related Post: 3 Fun Ways to Engage with Customers on Social Media
4. Visualization Is Key
While smart speakers and voice searches have exploded in popularity over recent years, it’s important not to neglect visual content and the basic elements of brand storytelling. Your target consumers most likely prefer visual content over plain text[1], especially on image-focused platforms like Instagram. Believe it or not, 65% of people are visual learners[2], and colored visuals increase a person’s desire to read content by 80%! Make sure that you make your messaging interesting and attractive by adding visuals.
5. Keep It Conversational
You most likely remember a time when both sales and customer service were very formal in nature. Many types of business inquiries took up a significant amount of time. Today, things are much more relaxed, mostly because the customer desires personalization and human-centric interactions. Your marketing presence should be fine tuned to make your brand polished and approachable, especially on social media.
Contact Consumer Focus for 2023 Marketing Planning
So, are you ready to achieve your 2023 marketing goals? Contact Consumer Focus Marketing to set up a time to discuss which 2023 marketing trends you want to incorporate into your strategy this year. Consumer Focus offers marketing strategies, new website development, search engine optimization, email marketing, social media, print marketing, and much more. Get in touch with us for expert marketing guidance today!
[1] https://venngage.com/blog/marketing-psychology/
[2] https://www.forbes.com/sites/forbestechcouncil/2018/04/02/visual-content-the-future-of-storytelling/#6f7d303f3a46