It’s the most wonderful time of the year! As 2019 comes to a close, business owners are preparing for vacation time celebrating with loved ones. Has your company started to think about your marketing plan for the coming year? Before you set up your out-of-office message, you’ll want to start strategizing so that you can hit the ground running in the New Year.
Easy Ways to Start Planning for Marketing in 2020
1. Set Goals
Start by looking back on the recent year, see how far you’ve come and where you want to go next. Create a short list of tangible goals for the next year. Some examples could be: acquire 100 new customers, increase your social media following by 30%, build a larger email list, or improve your search engine ranking.
2. Identify Targets
Next, consider the targets you need to hone in on to achieve these goals. Targets could be actual customers or data benchmarks, depending on your priorities. For example, if your goal is to build your social media following, you could target existing customers with incentives to like or follow your pages and then share your content with their social network to gain more followers and potential new customers.
3. Build the Budget
You might hear the word “budget” around the holidays and want to run for the hills. But don’t panic! It is a good idea to start creating a rough budget for your future campaigns. That way you can conservatively map out your monthly marketing spending for the upcoming year.
4. Start Planning
Now this is the fun part! Get your creative team together for a quick brainstorm session. With your goals, targets, and general budget set, you will be able to come up with actionable ideas. Setting a rough marketing calendar far in advance is the best way to avoid last-minute projects that are less likely to produce the results you are looking for.
Does thinking about 2020 make your head spin a little? Contact Consumer Focus™ Marketing for a free marketing consult. We’re here to help you strategize for 2020 and execute your campaigns so that you can focus on running your business.