The energy customer of today is not your father’s heating oil or propane user. While the customer of the past might’ve been content with choosing an energy company out of the phonebook, the customer of today has more options and information available to them than ever. How do you make yourself stand out from the crowd? At Consumer Focus Marketing, we know the energy industry like the backs of our hands, and we’re here to help your business thrive. Keep reading to learn how you can combine our expert marketing services with today’s technology to grow your company.
6 Best Technologies that Add Value to Your Business
Scheduling Tools
One of the simplest and easiest ways to add value to your business is by using a digital scheduling tool. Shared calendars that are synced in the cloud are the perfect way to make sure that you aren’t overbooking your technicians or sales personnel while keeping all appointments organized and in one place.
SMS & Email Alerts
Customers value the ability to have important information at their fingertips, which is why SMS and email alert programs are so popular. Being able to connect instantly with your customers when there’s an incoming snowstorm, for example, is a great way to boost fuel sales.
Tablets, Phones, & Laptops
Does your team have access to the latest and greatest technology? Investing in tablets, phones, and laptops that run quickly and efficiently helps your office staff and technicians communicate with customers and each other more effectively.
Sales Tools
Being able to communicate the details about a service or installation quote in an organized visual format makes it much easier for your technicians to close sales with existing and prospective customers.
Visual Experiences for Showcasing Products
Presentation and wholesaler portals are both great options to help you showcase the products and services that your business offers. These visual experiences make it easier for the customer to understand important information.
Payment Processing
The ability to process payments on your website is a must in this digital age and will help you to stand out from the crowd as a business that values the time and money of its customers.
Top Marketing Strategies to Grow Your Customer Base
Ask for Customer Reviews
According to a ReviewTracker survey, 94% of respondents say an online review convinced them to avoid a business. And few people trust brands with anything less than a 4-star rating1. Consumer Focus is pleased to offer a comprehensive review management service that will help you obtain 5-star ratings from your customers.
Have a Strong Website
Your website is at the heart of everything you do as a business, and that’s why it’s so important that it’s user-friendly, up-to-date, and optimized to get you to the top of search engine results. The team at Consumer Focus is well-versed in all aspects of website building and management, and we can help you update your current site or start from scratch.
Show Up on Local Listings
Ensuring that your Google My Business listing is accurate is critical to your marketing strategy, since this listing is often the first encounter potential customers will have with your business. We offer local business listing management and can help you take advantage of this underutilized marketing resource!
Be Your Customer’s Expert
Blog posts are an excellent way to improve your website’s SEO, educate your customers about your products and services, and help keep content fresh and engaging. Our highly-experienced copy team can create keyword-rich blog posts to share with your current customers that will also help attract new ones.
Related Post: SEO Spotlight: Why Your Business Needs to Be on Page One
Showcasing Your Expertise Is Easy with Consumer Focus Marketing
Our team at Consumer Focus Marketing stands out from the crowd because our knowledge of the energy industry is second to none. When you trust us with your company’s marketing, you can expect that we’ll show off your expertise in a way that helps you to engage existing customers while also attracting new ones. Get in touch with us today to learn more about our marketing solutions—we can’t wait to work with you!
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