Four billion people[1] check their emails daily—that’s 99% of email users worldwide[2]. Are you tapping into the huge potential market that’s out there? Keeping in touch with your customers is more valuable now than ever before, and with technological advancements, it’s getting easier for you to do so. Take advantage of the market at your doorstep, a number predicted to rise to 4.6 billion by 2025. This blog will delve into why you should join the millions of marketers increasing their email budgets this year and keep up with competitors going the extra mile.

Top Reasons to Continue Utilizing Email Marketing This Season:

Let’s Crunch Some Numbers

77% of marketers have seen an increase in email engagement over the last 12 months[3]. Jump on the email train now to see a major return on investment—as much as $4400[4]. Studies show that 99% of people check their email daily, with 58% checking it before social media or the news[5]. Some check the inbox as often as 20 times per day! In addition, email is 40 times more effective at acquiring customers than Facebook and Twitter combined; shoppers spend 138% more when marketed to via email[6].

Benefits of Sending Emails

Email marketing goes directly to your customers’ inboxes, where they spend time checking for news, offers, and updates. Creating compelling email campaigns is an excellent way to keep your business top of mind for your customers—even the customers who don’t make a purchase from your email will be thinking about your business the next time they need something, making them more likely to reach out to you instead of your competition.

Related Post: Why Email Marketing Is Still So Effective

Common Misconceptions

Myth #1: My company’s emails will get lost in customers’ inboxes.

While it’s true that some customers get a lot of emails, you can encourage high clickthrough rates with eye-catching subject and preview lines. After a few slam-dunk email blasts, your customers will know they can expect great things and start to seek out your campaign messages in particular.

Related Post: Craft the Perfect Subject Line

Myth #2: Emails are time-consuming to write and produce.

We expect that frame of mind comes from trying to send your own email campaigns while running your business—but why would you do that when there’s a better option? Partnering with a full-service marketing team like Consumer Focus can take the weight off your shoulders for a competitive price that’s sure to provide an outstanding return on investment. We eat, sleep, and breathe email marketing, and we have processes in place to make production efficient and effective.

Related Post: 5 Mistakes You’re Making in Email Marketing

Try Email Marketing Today

After reading these numbers, you’re probably itching to take action. It’s time to get started now, so you don’t fall behind the millions of other companies utilizing email marketing to reach their customer bases. Get in touch with Consumer Focus Marketing for an email marketing trial run! We encourage you to see for yourself the return on investment that email marketing can provide.







Categories: Email Marketing