When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule to help you reach your goals.

Your Marketing & Communications Checklist

1. Proactively Adress Fuel Prices

Prices are extremely volatile lately, and customers expect you to promote how you’re doing your best to offer competitive pricing. Communicate honestly and openly about what your company is doing in response to surging fuel prices and offer alternative solutions to making fuel prices more manageable like signing up for a budget or pricing plan. Emphasize that while fuel prices are out of your control, you’re doing everything you can to make their cost as fair as possible. Successfully communicating these details will prevent your hard-earned customers from shopping around this fall.

Come up with a clear, concise and authentic message and work that into direct marketing pieces like email marketing or a seasonal newsletter where customers expect to get important updates from your company.

2. Fill Job Openings with a Streamlined Hiring Process

If you’re looking to find qualified candidates to fill driver and technician roles, now’s the time to hire. Don’t wait until delivery requests start rolling in by the dozen to start looking for seasonal drivers. Companies like Consumer Focus Marketing can create, optimize, post, and monitor your job ads to maximize the number of qualified inquiries you receive.

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Categories: All, Marketing Strategy