How do you like to unwind after a long day? If you’re like 82% of the country’s population[1], your free time may include scrolling on social media to catch up on the latest news, see what your friends are up to, and maybe even find and share a funny meme or two. The fact is, your customers and community are spending time on social media—that’s why it’s critical for your company to show up and engage with them. Here are 3 fun ways to get your community involved when it comes to advertising your business and brand on social media platforms like Facebook, Instagram, LinkedIn, and Twitter!
Top 3 Ways to Engage with Customers on Social Media
Host a Giveaway
Everyone likes the chance to win a free prize! Hosting a giveaway is one of the fastest ways to increase engagement and reach on your social media accounts. Find a fun prize (more on this below!) and have people like, share, tag a friend, or comment on your giveaway post to enter. Drum up excitement by hosting a Facebook Live video to draw a winner out of a hat, then send out their prize. This is a feel-good campaign that your customers will remember and provides a high return on your investment.
Related Post: How to Mix Up Your Social Media Strategy
Collaborate with a Local Business
Wondering what sort of prize you should give away? We recommend teaming up with another local business. Find a fun one that fits with the season—think an ice cream shop or amusement park during summer, a chocolatier or florist before Valentine’s Day, or a grocery store leading up to the holidays.
When you find the perfect local business, purchase, ask them to donate, or trade a gift card to your company (so they can host a giveaway, too!). The benefits of this type of collaboration include (1) your customers are happy about your giveaway, (2) if another business gives away your gift card, you have a chance to gain new customers, and (3) you generate excitement in the community about your brand and offerings.
Let Loose and Live a Little
Social media is lighthearted and entertaining by design—social users want to spend their free time there. Don’t worry about advertising and trying to sell 24/7. Instead, post stories of your day-to-day operations, get employees involved by posting pictures of their pets or hobbies, and share the occasional group photo when your team is all together.
Your efforts will be well spent crafting an engaging company page that people are interested in following. When your customers start to look forward to what you post, they’ll seek out your website and close the sale for you the moment they need something.
Related Post: Top Ways Social Media Keeps You in Touch with Customers
How do you like to unwind after a long day? If you’re like 82% of the country’s population[1], your free time may include scrolling on social media to catch up on the latest news, see what your friends are up to, and maybe even find and share a funny meme or two. The fact is, your customers and community are spending time on social media—that’s why it’s critical for your company to show up and engage with them. Here are 3 fun ways to get your community involved when it comes to advertising your business and brand on social media platforms like Facebook, Instagram, LinkedIn, and Twitter!
Want More Tips or Help with Social Media Marketing?
Consumer Focus Marketing has been providing social media and other marketing services to the energy industry for decades. Get in touch to learn more, find out what packages are available, and start truly engaging your customers on a brand-new level. We look forward to speaking with you!
[1] https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/