There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way.


Adobe is all about sustainability as a way of life. They believe that sustainable solutions are not only good for their business but for their customers, employees, and the communities where they work and live. Their move from boxed software to digital delivery of products has allowed them to set a 100% renewable energy goal.

“Our move to cloud-based products and electronic document services has reduced post-consumer waste as well as carbon emissions from product transport. So our customers can do amazing things with their Adobe software while doing good for the planet.”


Apple has made some serious contributions to environmental change. They power all of their facilities worldwide with renewable energy and prioritize sustainable products and packaging. In 2017, 22 supplier facilities were certified as Zero Waste, including all their iPhone final assembly sites. Apple leads the industry in reducing or eliminating the harmful substances commonly used in electronics.


Dell shares on their website that they incorporate sustainability into everything they do—from their product designs to recycling, and every step in between. Through their innovation and a relentless focus on efficiency, they are minimizing their carbon footprint while helping customers reduce theirs.

Dell’s Ocean-Bound Plastics initiative is designed to break the cycle of plastics ending up in our oceans by keeping it in the economy. This is the first commercial-scale global ocean-bound plastics supply chain that processes plastics collected from beaches, waterways, and coastal areas to use as part of a packaging system for a specific Dell laptop. The initial pilot project will start by keeping 16,000 pounds of plastics out of the ocean.

Hewlett Packard

HP is committed to helping customers recycle responsibly. Their product recycling goal is to recycle 1.2 million tons of hardware and supplies by 2025, and as of 2017 they had already recycled 271,400 tons. More than 80% of their ink cartridges and 100% of HP LaserJet toner cartridges are now manufactured with “closed loop” recycled plastic.

They have used over half a million pounds of ocean-bound plastic to make Original HP ink cartridges. The company’s remanufacturing programs give IT hardware, such as printers, personal systems, and monitors, a new lease of life. This reduces their environmental impact from disposal. And after all of that, they commit to only recycle products that cannot be reused.

A big thank you to Adobe, Apple, Dell, and HP for the strides they have made in environmental sustainability, which have in turn helped their customers to do the same. Happy Earth Day!

Categories: All, Marketing Strategy