By Karli Stempel on October 12, 2016
1. “Facebook is obsolete”
Some are convinced that the “Facebook Fad” has come to an end. However, the numbers prove otherwise. Worldwide, there are over 1.7 BILLION Facebook users that are active on a monthly basis. This number is increasing by approximately 15% each year. So, not only are people continuing to join the social media site, they’re also using it on a regular basis.
2. “My customers aren’t on Facebook”
When it comes to social media, many people immediately think of Millennials. However, that’s not necessarily the case- especially when it comes to Facebook. Yes, 87% of Millennials (ages 18-29) use Facebook regularly. But 73% of adults 30-49 are also on Facebook. In addition, 63% of adults 50-64, and 56% of adults 65+ are active users. In 2013, the average age of Facebook users was 40.5 years old and as time progresses, Facebook usage continues to spread among older generations.
3. “Facebook doesn’t lead to sales”
If you post regular, quality content to your page, followers will become engaged and interested. This strengthened relationship with customers will enhance brand awareness and increase the likelihood that customers will think of your company next time they’re looking to make a purchase. Facebook is also a great outlet to promote discounts, promotions, and coupon codes, which will encourage customers following the page to make a purchase. Social media sites have also been enhancing some of their features that allow you to sell directly on the page. “Buy” buttons can be found on a number of sites (including Facebook and Twitter) and facilitate this process. So, while social media is a great channel to communicate and engage with customers, it also offers a number of opportunities to increase sales.
4. “You HAVE to be on every social media platform to be successful”
Depending on the industry, there’s a good chance that not every platform is going to bring value to your brand. Some are better for communicating certain information or content than others. Facebook is a great option for many companies due to the capability to post a variety of content and the vast number of people you can target and reach. However, sites like Twitter and Instagram are more specialized and may be a better fit for certain companies with more specific marketing goals.For example, Twitter is a text-based platform optimal for posting updates or announcements, whereas Instagram is an image-based platform best suited for users who want to post photos to connect to their followers. One of the keys to social media success is finding the right platforms for your brand (whether it’s all, or only one) and capitalizing on them.
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