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A Resource for Energy Marketers

  • Page Management Tips for Social Media Success

    Social media has become a leading force in small business marketing strategy. Its reputation as a valuable way to build relationships and drive sales is widespread, but many companies fall short when it comes to achieving their page potential. Whether you’re creating a brand new account or sprucing up your current listing, consistent strategic page […]


    Managing Customer Reviews Online

    By way of online business directories, like Google business listings and Yelp, it’s easier than ever for consumers to discover and compare companies offering the services they are looking for—right at their fingertips. These interactive directories also make it easy for them to review your company on the web. Receiving feedback from your customers is […]


    10 Tips Energy Marketers Are Using to Get Ahead

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]


    Handling Negative Feedback on Social Media

    One of the most daunting parts of social media is often the potential for negative feedback. Many companies avoid establishing a presence on social media altogether in an attempt to dodge possible negative reviews and comments customers could leave on their page. However, just because your company isn’t on social media doesn’t mean your customers […]


    How to Master Social Media for Your Business

    There are so many reasons why an active social media presence is necessary for businesses in 2016. From driving new website traffic to maintaining relationships with longtime customers, social media sites like Facebook offer the perfect platform to expand marketing efforts and improve customer engagement—without the high cost or hassle. Not sure where to begin? […]


    Debunking 4 Social Media Myths

    1. “Facebook is obsolete” Some are convinced that the “Facebook Fad” has come to an end. However, the numbers prove otherwise. Worldwide, there are over 1.7 BILLION Facebook users that are active on a monthly basis. This number is increasing by approximately 15% each year. So, not only are people continuing to join the social […]