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A Resource for Energy Marketers

  • Plan Your Fall Marketing Strategy

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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    How Your Website Could Be Hurting Your Business

    When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Check out this blog post from Consumer Focus Marketing to learn five reasons you need to update your website now: Top Reasons You […]

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    How to Incorporate Pay Per Click into Your Marketing Strategy

    Have you ever heard of pay-per-click advertising for your business? Pay-per-click, or PPC, is a digital marketing strategy that helps you get found at the top of search results, in front of organic search results. PPC ads are predominantly done on Google but can also be run on Bing. As the name suggests, with PPC […]

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    Plan Your Fall Marketing before Business Ramps Up

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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    How to Pivot Your Propane Marketing Game Plan

    Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, our creative director shared her tips on how to pivot your propane marketing strategy to stay ahead of industry curveballs. Read on to check out the full article. So far, 2022 has come with its fair share […]

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    Why Every Oil Provider Should Be Marketing Bioheat® Fuel

    If you own or operate a heating oil business, it’s not news to you that the energy landscape is changing. As climate policies are developed and enacted across the country, it’s more critical than ever for local fuel companies to find their footing in a renewable energy landscape. The good news is that there is […]

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    Why Are Online Reviews So Important for Local Businesses?

    If you’re a local business owner, you’ve probably heard time and time again how much online reviews matter to consumers. But are you aware of how much they should matter to you? Online customer reviews directly influence your organic search ranking online, or how frequently your business is showing up when users search the Internet […]

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    Why You Need to Market with Videos on Social Media

    If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on […]

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    Marketing Is More Important Now Than Ever

    Businesses and customers alike are facing financial stress during the COVID-19 situation. Everyone is facing similar problems, including layoffs, uncertainty, and general stress. What your customers are looking for at this time is support and communication from you. They’ve waited out the quarantine, they’ve spent more time on digital platforms such as Facebook and Instagram, […]

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    Resources for Marketing during COVID-19

    We at Consumer Focus™ Marketing are closely monitoring the circumstances surrounding the novel coronavirus, more commonly known as COVID-19. Our team has the technology and infrastructure to continue to provide our marketing services remotely, securely, and seamlessly. During these challenging times, we are utilizing our resources to help our clients in any and all ways […]

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    Steps Your Company Can Take to Keep Business on Track

    Circumstances caused by the spread of COVID-19 across the world have caused many businesses to slow down or even come to a complete halt. In uncertain times, many small business owners are under pressure, which is why we at Consumer Focus™ Marketing have come up with some tips to help. These steps are actionable measures that your company can take to prepare to bounce back when restrictions are lifted and you are able to return to normal operations.

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    Make the Most of Your Direct Mail Marketing Campaigns

    Contrary to popular belief, print marketing isn’t dead! In fact, with new innovations and digital advancements, print marketing methods such as custom flyers, postcards, and newspaper ads are more effective than ever when it comes to closing sales. Keep reading to learn more about how print marketing campaigns can be complimented by digital advertising. How […]

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    Marketing Trends We’re Vouching for in 2020

    We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

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    The Importance of Blogging for Business

    Are you currently blogging on your business’s website? If you don’t have a blog or if you’ve let your regular blog publication schedule slip, it’s not too late to right the ship. Consumer Focus Marketing wants to fill you in on why blogging is so important for your business. Continue reading this blog post to […]

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    Pay-Per-Click Advertising in a Digital Marketing World

    As the world becomes more and more digital, it’s important to stay on top of the changing times. Digital marketing holds a variety of different advertising methods for a range of budgets including a flat fee, cost per thousand, cost per view, and cost per click. The last method, more commonly known as pay-per-click advertising, […]

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