If you’re running a propane, fuel oil, or HVAC business, you’ve probably heard that you need to be on social media. But here’s the thing: it’s not just about likes and followers anymore. Social media has quietly become one of the signals that AI-powered search platforms use to evaluate your business, and that changes the […]
Read More...
If you’ve heard someone say “SEO is dead,” you’ve probably also heard it from someone who hasn’t checked their organic traffic lately. The reality is more nuanced, and for energy companies competing for local customers, it matters more than ever. Here’s what you need to know about search engine optimization regarding changes in search behavior. […]
Read More...