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A Resource for Energy Marketers

  • Emergency Fuel Response and Teams Keeping the Power On

    Over the last decade, at least 100 tropical storms and hurricanes have hit the U.S. causing major damage and affecting our country’s ability to maintain day-to-day operations. Just 4 months ago, the state of Texas declared a power crisis following a severe winter and ice storm leading to 164 deaths and over $195 billion in […]

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    Fueling the Workforce

    By Cetane Associates on June 8, 2021 Thirty years ago, Bill Hickey started his military career as a reservist. Bill was brought up with a great respect for his country and those who had served it in the military. Over the next 3 decades, Bill would serve in Kosovo, Iraq, and Guatemala. He brought his […]

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    Veteran Job Candidates Are Fueling the Energy Workforce

    It’s likely no news to you that the propane and heating oil industries, much like the energy sector and the broader economy, have been experiencing a shortage of workers, especially in regard to delivery drivers with the training and certifications necessary to operate bobtails and other propane equipment. But there is untapped potential available in […]

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    Resources for Marketing during COVID-19

    We at Consumer Focus™ Marketing are closely monitoring the circumstances surrounding the novel coronavirus, more commonly known as COVID-19. Our team has the technology and infrastructure to continue to provide our marketing services remotely, securely, and seamlessly. During these challenging times, we are utilizing our resources to help our clients in any and all ways […]

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    Marketing to Millennials

    In 2018, Consumer Focus™ Marketing conducted several Millennial focus groups across the Northeast to gain insight on preferred marketing channels, consumption behaviors, attitude toward the energy industry, and interaction with products and services. So, what’s all the fuss about Millennials? The Millennial Generation consists of individuals born between 1982 and 1997. They represent 35% of […]

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    Setting Campaign Objectives for Your Social Media Ads

    Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

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    4 Environmentally Conscious Companies We Are Happy to Work With

    There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way. Adobe Adobe is all about sustainability as a way of life. They believe that […]

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    Is Google Sabotaging Your Ranking?

    So you’ve kept your website up to date and followed some of the latest SEO best practices, but you’re still not happy with your standing in Google’s search results? You’re not alone.

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    Simple Ways to Get More Online Reviews

    The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

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    Make Sure Your Website Is Ready for WordPress 5.0

    The beginning of 2019 is all about setting goals and making plans to achieve them. Is driving web traffic and boosting online consumer interaction part of your 2019 marketing goals? Make sure your website has what it needs! WordPress has rolled out some important updates. Whether you currently use WordPress or are thinking about switching, […]

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    What Does Your Brand Say about You?

    When the holidays roll around, that means it’s high time to start planning ahead for marketing in the New Year. Before you put up your “Out of Office” reply, set aside some time to plan ahead. The overall message of your company’s brand is the big-picture piece that will define the marketing tasks you execute […]

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    Make Money with Social Media Advertising

    Social media advertising is taking the internet by storm! More and more Americans are using social media each day, and businesses who want to stay prominent should establish and maintain a strong online presence. Keep reading to see why your marketing strategy needs to include social media advertising. 6 Reasons to Advertise on Social Media […]

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    5 Reasons Your Business Needs to Be on Instagram

    Is your company on Instagram? If so, are you making the most of your account? If not, what are you waiting for? Instagram is the leading social media platform that consumers rely for products, services, and general media interaction. Keep up with and set yourself apart from competitors by making Instagram an integral part of […]

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    How a Big Change at Google Will Affect Your Company’s Website

    Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]

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    5 Simple Ways to Make Your Emails Stand Out

    Today, consumers are receiving more email than ever before. Experts report that in 2021, global email users amounted to 4.1 billion[1] and 319.6 billion emails[2] were sent each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step back and […]

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