A Resource for Energy Marketers

As winter fades and warmer temperatures approach, now is the perfect time to connect with customers while cold weather is still fresh in their minds. Planning your strategic marketing now with Consumer Focus Marketing can help secure appointments, retain customers, and drive revenue for the months ahead. From scheduling installations to promoting tune-ups and payment […]

Read Consumer Focus Marketing’s latest feature in Indoor Comfort Magazine for a guide to the latest marketing trends and how to utilize them to make sure your company stands out to customers in your area. “New year, new marketing strategy? Not exactly. However, there are marketing trends on the horizon for 2025 that you don’t […]

Whether you’re delivering heating oil and propane or offering HVAC services, your customers rely on you to keep their homes and businesses comfortable, no matter what the weather brings. But how do you ensure your marketing strategy not only keeps up but stays ahead? By making it dynamic, with the help of the energy marketing […]

In today’s digital landscape, social media has become an essential tool for businesses looking to connect with current customers and attract new ones. Consistent engagement on social platforms can deepen customer relationships and keep your energy company top-of-mind, meaning that using social media to engage customers plays a pivotal role in retention. At Consumer Focus […]

Pay-per-click (PPC) advertising is one of the most effective strategies to expand your customer base in a highly competitive digital landscape. PPC ads allow businesses like yours to reach a targeted audience by appearing at the top of search engine results or across various online platforms. A PPC ad campaign from Consumer Focus Marketing that […]

Today’s fast-paced digital world means that businesses just like yours are always on the hunt for effective ways to connect with their customers. While email marketing and social media management are both important to your overall digital marketing strategy, there’s another way to reach current and potential customers that stands out for its immediacy and […]

Email marketing is one of the biggest pillars of a successful digital marketing strategy, due in large part to the fact that it allows you to reach your audience directly while seamlessly pointing them in the direction you’d like to take. Unfortunately, it can be easy to wind up spending your valuable time and money […]

Read Consumer Focus Marketing’s latest feature in LP Gas Magazine to learn the top five ways to incorporate the message of safety into your marketing and establish trust with current and future customers. “Demonstrating examples of your commitment to propane safety will foster rapport with existing customers, and you’ll attract new customers by showing them […]

Does your energy company have clearly defined procedures in place for onboarding new employees? Creating a playbook for success when it comes to onboarding new employees is key to your team’s success and will help you hire and retain the best talent. Consumer Focus Marketing offers comprehensive CSR training for companies just like yours—keep reading […]

The energy customer of today is not your father’s heating oil or propane user. While the customer of the past might’ve been content with choosing an energy company out of the phonebook, the customer of today has more options and information available to them than ever. How do you make yourself stand out from the […]

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

Cultivating a positive company culture for your customer service representatives (CSRs) and other employees is key to receiving their best work in return. Summer is the perfect season to show your employees how much you appreciate their hard work; the warm weather and longer days create an ideal backdrop to boost morale, foster team cohesion, […]

At Consumer Focus Marketing, our team of energy experts knows that sometimes our industry can be unpredictable—from irregular weather to market price fluctuations, you never know what we’ll be dealing with from one year to the next. That’s the reason why it’s so important to plan your search engine optimization (SEO) strategy ahead of peak […]

Read Consumer Focus Marketing’s latest feature in Butane Propane News for a guide to creating a pathway to improved and measurable results by developing a marketing plan. “Your annual marketing calendar doesn’t need all the details in place to be a valuable tool. It can be as thorough or as simple as needed, but it […]

We all know that your customer service representatives are the front lines of your business. After all, they’re the first people that returning and potential customers interact with, and for that reason it’s imperative that they’re properly trained on a wide variety of topics. With June being National Propane Safety Month, now is the perfect […]