A Resource for Energy Marketers

  • Becoming Your Customers’ Bioheat® Fuel Expert

    Posted on February 5, 2021

    If you deliver Bioheat® heating fuel or are looking into making the switch, now’s a good time to position yourself as the experts on Bioheat® fuel and biodiesel for your customers.


    Tips for Successful & Strategic Bioheat® Oil Marketing

    Posted on October 29, 2020

    Bioheat® heating oil is the buzzword taking the energy industry by storm this year. Energy marketers and consumers in the Northeast are talking. Homeowners are asking, what is this alternative liquid heating fuel? Can it really reduce my carbon footprint? And energy providers are wondering, how do we incorporate Bioheat® fuel into our marketing strategy? […]


    Steps Your Company Can Take to Keep Business on Track

    Posted on April 7, 2020

    Circumstances caused by the spread of COVID-19 across the world have caused many businesses to slow down or even come to a complete halt. In uncertain times, many small business owners are under pressure, which is why we at Consumer Focus™ Marketing have come up with some tips to help. These steps are actionable measures that your company can take to prepare to bounce back when restrictions are lifted and you are able to return to normal operations.


    Set Yourself up for Marketing Success in 2020

    Posted on December 18, 2019

    As 2019 comes to a close, business owners are preparing for vacation time celebrating with loved ones. Has your company started to think about your marketing plan for the coming year?


    Marketing to Millennials

    Posted on July 15, 2019

    In 2018, Consumer Focus™ Marketing conducted several Millennial focus groups across the Northeast to gain insight on preferred marketing channels, consumption behaviors, attitude toward the energy industry, and interaction with products and services. So, what’s all the fuss about Millennials? The Millennial Generation consists of individuals born between 1982 and 1997. They represent 35% of […]


    4 Environmentally Conscious Companies We Are Happy to Work With

    Posted on April 22, 2019

    There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way. Adobe Adobe is all about sustainability as a way of life. They believe that […]


    Simple Ways to Get More Online Reviews

    Posted on February 26, 2019

    The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]


    Consistency Is King: Developing a Digital Marketing Strategy

    Posted on October 22, 2018

    Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. Firstly, what exactly […]


    How a Big Change at Google Will Affect Your Company’s Website

    Posted on August 1, 2018

    Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]


    The 5 Best Marketing Podcasts

    Posted on March 26, 2018

    Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, and […]


    What Are Your Customers Saying about You?

    Posted on January 24, 2018

    During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]


    5 Reasons You Need to Plan Ahead for Winter Marketing

    Posted on October 27, 2017

    1. Reach customers when they need your service Communicate your message when the content matters the most to your audience. Setting your marketing strategy in advance will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to order […]


    Intro to Local SEO: 3 Easy Ways to Get Started

    Posted on March 22, 2017

    These days, the majority of consumers are mostly or solely looking online to find and compare local businesses. If you’re a business owner marketing to a specific geographic area, getting on board with local SEO is a must. Local SEO is an extremely effective form of online marketing that is designed to generate traffic from […]


    Handling Negative Feedback on Social Media

    Posted on January 9, 2017

    One of the most daunting parts of social media is often the potential for negative feedback. Many companies avoid establishing a presence on social media altogether just to avoid the possible negative reviews and comments customers could leave on their page. However, your company may not officially be on social media, but that doesn’t mean […]


    How to Master Social Media for Your Business

    Posted on December 20, 2016

    There are so many reasons why an active social media presence is necessary for businesses in 2016. From driving new website traffic to maintaining relationships with longtime customers, social media sites like Facebook offer the perfect platform to expand marketing efforts and improve customer engagement—without the high cost or hassle. Not sure where to begin? […]


    What Is Inbound Marketing?

    Posted on November 23, 2016

    As a marketer, you’ve probably heard of the term. You may even be using inbound tactics in your current marketing. But do you know exactly what inbound marketing is and what it can mean for your business? Today, there are two major types of marketing. The first—one we all know well—is traditional outbound marketing, which […]


    5 Ways a Blog Will Help Your Business

    Posted on November 7, 2016

    So, your website’s up to date, you’ve invested in SEO services, and you’re staying on top of the social media accounts for your brand. Wondering if there are even more ways to reach consumers online with ease? As the “content is king” philosophy for web-based marketing lives on, it’s important to take advantage of every […]


    Debunking 4 Social Media Myths

    Posted on October 12, 2016

    1. “Facebook is obsolete” Some are convinced that the “Facebook Fad” has come to an end. However, the numbers prove otherwise. Worldwide, there are over 1.7 BILLION Facebook users that are active on a monthly basis. This number is increasing by approximately 15% each year. So, not only are people continuing to join the social […]


    SEO Secrets: How to Outrank Your Competition

    Posted on August 10, 2016

    Want to show up higher in search results for the products and services you offer? Set yourself up for success this heating season by planning your SEO strategy now. Improve Your Search Engine Rank with These 4 Tips 1. Get the facts. If your website and landing pages have basic on-page SEO—keywords, meta descriptions, relevant […]


    3 Ways to Improve Your Company’s Marketing Plan

    Posted on May 20, 2016

    1. Focus on Areas with High ROI With the multitude of advertising mediums available to reach potential customers, it is harder than ever to determine where to start. From direct mail to Facebook, marketers have more choices than ever. These choices, however, make many companies struggle on deciding where they should invest their marketing dollars. […]