Check Out The Upcoming Events We Are Attending MEET US THERE

A Resource for Energy Marketers

  • Digital Marketing Made Easy: How to Develop Your Marketing Strategy

    Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram, and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. What exactly is […]

    Read More...

    How an Active Social Media Presence Can Help Your Business

    Ready to grow your business in 2023? The best place to start is online. Maintaining an active social media presence can help establish brand awareness among customers, define a brand’s values and identity, and give a company an easy way to connect with customers while driving traffic to the company’s website and gaining new customers […]

    Read More...

    The Hottest Marketing Trends and Tips for 2023

    Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2023, we made it a priority to narrow down the list to several key […]

    Read More...

    Why Email Marketing Is Still So Effective

    Staying on top of marketing trends can be tricky. Some platforms go in and out of style and effectiveness, and some remain strong standouts that provide consistent results. Email marketing remains one of the pillars of any digital marketing strategy and looking at the facts, it won’t be losing touch any time soon. Fast Facts […]

    Read More...

    Becoming Your Customers’ Bioheat® Fuel Expert

    If you deliver Bioheat® heating fuel or are looking into making the switch, now’s a good time to position yourself as the experts on Bioheat® fuel and biodiesel for your customers.

    Read More...

    Tips for Successful & Strategic Bioheat® Oil Marketing

    Bioheat® heating oil is the buzzword taking the energy industry by storm this year. Energy marketers and consumers in the Northeast are talking. Homeowners are asking, what is this alternative liquid heating fuel? Can it really reduce my carbon footprint? And energy providers are wondering, how do we incorporate Bioheat® fuel into our marketing strategy? […]

    Read More...

    Steps Your Company Can Take to Keep Business on Track

    Circumstances caused by the spread of COVID-19 across the world have caused many businesses to slow down or even come to a complete halt. In uncertain times, many small business owners are under pressure, which is why we at Consumer Focus™ Marketing have come up with some tips to help. These steps are actionable measures that your company can take to prepare to bounce back when restrictions are lifted and you are able to return to normal operations.

    Read More...

    Marketing to Millennials

    In 2018, Consumer Focus™ Marketing conducted several Millennial focus groups across the Northeast to gain insight on preferred marketing channels, consumption behaviors, attitude toward the energy industry, and interaction with products and services. So, what’s all the fuss about Millennials? The Millennial Generation consists of individuals born between 1982 and 1997. They represent 35% of […]

    Read More...

    4 Environmentally Conscious Companies We Are Happy to Work With

    There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way. Adobe Adobe is all about sustainability as a way of life. They believe that […]

    Read More...

    Simple Ways to Get More Online Reviews

    The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

    Read More...

    How a Big Change at Google Will Affect Your Company’s Website

    Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]

    Read More...

    The 5 Best Marketing Podcasts

    Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, and […]

    Read More...

    What Are Your Customers Saying about You?

    During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

    Read More...

    5 Reasons You Need to Plan Ahead for Winter Marketing

    1. Reach customers when they need your service Communicate your message when the content matters the most to your audience. Setting your marketing strategy in advance will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to order […]

    Read More...

    Intro to Local SEO: 3 Easy Ways to Get Started

    These days, the majority of consumers are mostly or solely looking online to find and compare local businesses. If you’re a business owner marketing to a specific geographic area, getting on board with local SEO is a must. Local SEO is an extremely effective form of online marketing that is designed to generate traffic from […]

    Read More...