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A Resource for Energy Marketers

  • Why You Shouldn’t Wait Until the Last Minute to Work on Your SEO

    When it comes to your SEO strategy, timing is everything, and planning is an absolute must. Our team at Consumer Focus Marketing knows the energy industry like the back of our hand, and we’re constantly evolving our skills to help your company reach the widest audience possible. It’s essential to plan your SEO strategy ahead […]

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    Promote Safety: Rely on Propane Experts for Your Marketing

    This Propane Safety Month, Consumer Focus Marketing™ is going above and beyond to help our clients spread the word about propane safety to their customers. As propane marketing experts, we know the industry inside-out and are committed to helping our clients provide useful, up-to-date, and relevant information regarding safe propane use, helpful tips, and other […]

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    How to Increase HVAC Equipment Sales in the Summer

    Energy businesses need to work even harder to secure equipment sales during the hottest months of the year. Make your company stand out among all the competing HVAC and full-service companies that your customers must choose from by revamping your equipment sales marketing strategy with us. Consumer Focus Marketing™ offers comprehensive services to develop your […]

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    How Your Employees’ Input Can Help Your Company

    When it comes to running a successful business, you might be missing out on one very important untapped resource: your employees’ input! Your employees are oftentimes at the frontlines of your everyday customer interactions and have valuable insight to share about your customers’ needs as well as the innerworkings of your current business model. Keep […]

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    What Do You Need to Create a New Website?

    At Consumer Focus Marketing™, we understand that creating a new website from scratch can seem like a daunting process for a business owner in the energy industry. In fact, it can be difficult to know where to start. Luckily, our website services make completing your website easy. Our professionals are experts at programming, designing, writing, […]

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    How Efficient Customer Service Affects Your Bottom Line

    Did you know your customer service representatives play a huge role in driving your equipment sales? Customer service representatives (CSRs) at your energy company are tasked with answering the tough questions and are the first point of contact for new customers to engage with on the phone, via email responses, or sometimes in-person. It’s vital […]

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    How to Foster an Environment of Retention at Your Company

    When it comes to fostering a balanced, healthy work environment for employees, its best to consider options that help you shut the revolving door on your company. With the incoming generation of employees looking to secure well-paying positions with great benefits and a potential for upward mobility, the fuel and HVAC industries have a unique […]

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    How to Communicate with Your Customers through Your Online Marketing

    Running a successful energy business means being responsible for a lot of moving parts. One of the most crucial factors to a company’s overall success is keeping customers up-to-date and well-informed about daily business activities, delivery schedules, and ongoing promotions. If you’ve been considering what the best marketing channels are for circulating different types of […]

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    5 Steps to Help Align Your Employee and Marketing Messaging

    By now, you’ve likely heard about the benefits of having a streamlined, cohesive marketing strategy across all of your social media profiles, print, and web marketing. It’s a no-brainer that having top-notch marketing will garner more web traffic and new customers, but now it’s time to take the final step and ensure the people at […]

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    2023 Must-Have Training for the Energy Industry

    This new year Consumer Focus Marketing wants to help energy companies thrive with products and services specifically geared toward training staff members, technicians, and managers in the propane and oil heat industries. Our workforce development training services dive into the specific skills teams need to thrive in the fast-paced energy industry with greater efficiency, improved […]

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    Plan Your Marketing for the New Year Now

    More likely than not, you probably use some kind of schedule or calendar to help manage your oil, propane, or energy company. Without a way to keep track of your to-dos and operations, you’d be lost—so why not use the same strategy when it comes to planning your marketing? If you plan ahead, not only […]

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    3 Fun Ways to Engage with Your Customers on Social Media

    How do you like to unwind after a long day? If you’re like 82% of the country’s population[1], your free time may include scrolling on social media to catch up on the latest news, see what your friends are up to, and maybe even find and share a funny meme or two. The fact is, […]

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    3 Ways to Get Employees Involved with Your Company’s Social Media

    Having a social media presence means showing up where your customers are spending time—on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. But how do you make your posts engaging and authentic? The answer is by getting your employees and team members involved. When customers see real staff from your company on your social […]

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    Plan Your Fall Marketing Strategy

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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    Does Email Marketing Really Work?

    Four billion people[1] check their emails daily—that’s 99% of email users worldwide[2]. Are you tapping into the huge potential market that’s out there? Keeping in touch with your customers is more valuable now than ever before, and with technological advancements, it’s getting easier for you to do so. Take advantage of the market at your […]

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