A Resource for Energy Marketers

  • Cultivate a Positive Company Culture with Summertime Employee Appreciation

    Cultivating a positive company culture for your customer service representatives (CSRs) and other employees is key to receiving their best work in return. Summer is the perfect season to show your employees how much you appreciate their hard work; the warm weather and longer days create an ideal backdrop to boost morale, foster team cohesion, […]

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    SEO Spotlight: Why Your Business Needs to Be on Page One

    At Consumer Focus Marketing, our team of energy experts knows that sometimes our industry can be unpredictable—from irregular weather to market price fluctuations, you never know what we’ll be dealing with from one year to the next. That’s the reason why it’s so important to plan your search engine optimization (SEO) strategy ahead of peak […]

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    The Marketing Tip Every Company Needs

    Read Consumer Focus Marketing’s latest feature in Butane Propane News for a guide to creating a pathway to improved and measurable results by developing a marketing plan. “Your annual marketing calendar doesn’t need all the details in place to be a valuable tool. It can be as thorough or as simple as needed, but it […]

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    Power Up Your Employees this National Propane Safety Month

    We all know that your customer service representatives are the front lines of your business. After all, they’re the first people that returning and potential customers interact with, and for that reason it’s imperative that they’re properly trained on a wide variety of topics. With June being National Propane Safety Month, now is the perfect […]

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    Top Ways to Integrate Propane Safety Month into Your Marketing Efforts

    June is National Propane Safety Month, and that makes this the perfect time to step back and take stock of your company’s approach to propane safety. At Consumer Focus Marketing, our propane industry experts are well-versed in all aspects of propane safety, and we excel in helping companies like yours communicate important propane safety information […]

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    Improving Business Processes through Comprehensive CSR Training

    What challenges did your company face last winter? Perhaps you noticed a drop in morale among your customer service representatives or some missed sales opportunities? Recognizing areas in your company’s customer service-related business processes that need improvement is key to the long-term success and retention of your dedicated employees. CSRs are the front lines of […]

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    Why Customer Mailings Are Important for Propane Companies

    As a propane marketer, we’re sure you already know that providing your customers with up-to-date propane safety information is a critical responsibility. But did you know that the kind of info you can send to your customers goes far beyond your annual propane safety mailing? At Consumer Focus Marketing, we’re proud to be the propane […]

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    How to Empower Your Employees for Better Customer Retention & Acquisition

    Your customer service team has a crucial role to play when it comes to driving customer satisfaction and building brand loyalty. They’re the front lines of your company, interacting with customers daily and helping solve problems. If you want your customer service representatives to perform at their very best, it’s important that you give them […]

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    Top Reasons Why Your Website Overhaul Can’t Wait

    When was the last time you looked at your website with the eyes of a potential customer? If this critical piece of your brand’s marketing puzzle isn’t up to snuff with consumers, you could wind up paying the price in lost sales. While the lifespan of your website can depend on several factors including user […]

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    Are Your CSRs Communicating Effectively with Homeowners?

    Your customer service representatives are the front lines of your business. When a customer needs to schedule an appointment, order fuel, or pay their bill, they will often interact with at least one of your CSRs—and that’s to say nothing of what happens if your customers have questions or concerns. With customer needs changing and […]

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    How a Great Website Can Help Your Business Grow

    Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Choosing an energy company to trust with their home’s comfort and safety is a big ask and your website is […]

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    Promoting Retention via Customer Service Representative Training

    Retention of both customers and employees can be a challenge, especially in the fuel delivery and energy sector. After all, though fuel delivery is a necessity, there are countless other companies you have to compete with, and both customers and employees are liable to leave if they feel there is a better offer elsewhere. In […]

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    How We Keep Your Brand in Front of Customers

    While “a la carte” is a good way to order your favorite Spanish cuisine, it’s not a great way to do marketing—at least, it doesn’t maximize the potential that a complete suite of integrated marketing has to offer. Consumer Focus Marketing’s experts do everything possible to get your brand in front of people’s eyes, whether […]

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    Preparing Your Marketing Plan for the New Year

    If you do one thing for your business’s marketing strategy next year, make it this: create a marketing plan outline for each month, or find a reliable marketing agency to do it for you. It doesn’t have to be fancy, but the important thing is having some semblance of a calendar that your team can […]

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    Top Issues Faced by Customer Service Representatives

    In a time when customer needs are changing and evolving, it’s more critical now than ever that your company provides excellent, timely customer support; however, great customer service and support isn’t easy. Each call your customer service representatives receive can be crucial, and if issues or pain points aren’t handled correctly, both existing and future […]

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