A Resource for Energy Marketers

If you do one thing for your business’s marketing strategy next year, make it this: create a marketing plan outline for each month, or find a reliable marketing agency to do it for you. It doesn’t have to be fancy, but the important thing is having some semblance of a calendar that your team can […]

In a time when customer needs are changing and evolving, it’s more critical now than ever that your company provides excellent, timely customer support; however, great customer service and support isn’t easy. Each call your customer service representatives receive can be crucial, and if issues or pain points aren’t handled correctly, both existing and future […]

It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of […]

Did you know that each month, anywhere from 3 to 4.5 million US workers quit their jobs? A survey found that 94% of those employees would stay at their current employer if they invested in the employee’s long-term learning[1]. This statistic makes it clear as day that employees care whether or not their boss and […]

If you’re up to date on the marketing and advertising world, you’ve likely heard discussion of pay-per-click marketing, also known as PPC. This technology combines tried-and-true digital advertising with today’s latest and greatest advertisement target selection criteria to show your ads to the homeowners and business owners who are most likely to engage with your […]

Are you having a hard time finding quality job applicants to fill much-needed positions at your fuel or HVAC company? When you’re trying to find that perfect fit for a vacancy, it can be difficult to know where to begin. This is a common problem in the energy industry, and that’s why the energy marketing […]

As we all know, the energy industry has seen a lot of unpredictability in recent years. The rise and fall of prices, legislation, a push for clean and renewable fuels, new technologies for equipment, staff shortages, unpredictable weather conditions, and global conflict are just a few of the many factors to consider when developing campaigns […]

When it comes to your SEO strategy, timing is everything, and planning is an absolute must. Our team at Consumer Focus Marketing knows the energy industry like the back of our hand, and we’re constantly evolving our skills to help your company reach the widest audience possible. It’s essential to plan your SEO strategy ahead […]

This Propane Safety Month, Consumer Focus Marketing™ is going above and beyond to help our clients spread the word about propane safety to their customers. As propane marketing experts, we know the industry inside-out and are committed to helping our clients provide useful, up-to-date, and relevant information regarding safe propane use, helpful tips, and other […]

Energy businesses need to work even harder to secure equipment sales during the hottest months of the year. Make your company stand out among all the competing HVAC and full-service companies that your customers must choose from by revamping your equipment sales marketing strategy with us. Consumer Focus Marketing™ offers comprehensive services to develop your […]

When it comes to running a successful business, you might be missing out on one very important untapped resource: your employees’ input! Your employees are oftentimes at the frontlines of your everyday customer interactions and have valuable insight to share about your customers’ needs as well as the innerworkings of your current business model. Keep […]

At Consumer Focus Marketing™, we understand that creating a new website from scratch can seem like a daunting process for a business owner in the energy industry. In fact, it can be difficult to know where to start. Luckily, our website services make completing your website easy. Our professionals are experts at programming, designing, writing, […]

Did you know your customer service representatives play a huge role in driving your equipment sales? Customer service representatives (CSRs) at your energy company are tasked with answering the tough questions and are the first point of contact for new customers to engage with on the phone, via email responses, or sometimes in-person. It’s vital […]

When it comes to fostering a balanced, healthy work environment for employees, its best to consider options that help you shut the revolving door on your company. With the incoming generation of employees looking to secure well-paying positions with great benefits and a potential for upward mobility, the fuel and HVAC industries have a unique […]

Running a successful energy business means being responsible for a lot of moving parts. One of the most crucial factors to a company’s overall success is keeping customers up-to-date and well-informed about daily business activities, delivery schedules, and ongoing promotions. If you’ve been considering what the best marketing channels are for circulating different types of […]