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A Resource for Energy Marketers

  • How to Foster an Environment of Retention at Your Company

    When it comes to fostering a balanced, healthy work environment for employees, its best to consider options that help you shut the revolving door on your company. With the incoming generation of employees looking to secure well-paying positions with great benefits and a potential for upward mobility, the fuel and HVAC industries have a unique […]

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    How to Communicate with Your Customers through Your Online Marketing

    Running a successful energy business means being responsible for a lot of moving parts. One of the most crucial factors to a company’s overall success is keeping customers up-to-date and well-informed about daily business activities, delivery schedules, and ongoing promotions. If you’ve been considering what the best marketing channels are for circulating different types of […]

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    5 Steps to Help Align Your Employee and Marketing Messaging

    By now, you’ve likely heard about the benefits of having a streamlined, cohesive marketing strategy across all of your social media profiles, print, and web marketing. It’s a no-brainer that having top-notch marketing will garner more web traffic and new customers, but now it’s time to take the final step and ensure the people at […]

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    2023 Must-Have Training for the Energy Industry

    This new year Consumer Focus Marketing wants to help energy companies thrive with products and services specifically geared toward training staff members, technicians, and managers in the propane and oil heat industries. Our workforce development training services dive into the specific skills teams need to thrive in the fast-paced energy industry with greater efficiency, improved […]

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    Plan Your Marketing for the New Year Now

    More likely than not, you probably use some kind of schedule or calendar to help manage your oil, propane, or energy company. Without a way to keep track of your to-dos and operations, you’d be lost—so why not use the same strategy when it comes to planning your marketing? If you plan ahead, not only […]

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    3 Fun Ways to Engage with Your Customers on Social Media

    How do you like to unwind after a long day? If you’re like 82% of the country’s population[1], your free time may include scrolling on social media to catch up on the latest news, see what your friends are up to, and maybe even find and share a funny meme or two. The fact is, […]

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    3 Ways to Get Employees Involved with Your Company’s Social Media

    Having a social media presence means showing up where your customers are spending time—on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. But how do you make your posts engaging and authentic? The answer is by getting your employees and team members involved. When customers see real staff from your company on your social […]

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    Plan Your Fall Marketing Strategy

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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    Does Email Marketing Really Work?

    Four billion people[1] check their emails daily—that’s 99% of email users worldwide[2]. Are you tapping into the huge potential market that’s out there? Keeping in touch with your customers is more valuable now than ever before, and with technological advancements, it’s getting easier for you to do so. Take advantage of the market at your […]

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    Train Your CSRs on How to Answer Difficult Customer Questions

    As the weather cools down, you can expect more frequent customer interactions between oil orders, service requests, price quotes, and more. When your employees speak with customers, there’s always a chance that the customer will ask a difficult question. Are you confident that your customer service representatives (CSRs) are prepared to rise to the challenge […]

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    Having a Hard Time Hiring? We Can Help

    If you’re struggling to find quality job applicants to fill much-needed positions at your fuel or HVAC company, we’re here to help. Consumer Focus ™ Marketing employs experts in the energy industry who have years of experience filling vacant positions with highly qualified and experienced candidates in the propane and energy industries. Check out our […]

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    How to Incorporate Pay Per Click into Your Marketing Strategy

    Have you ever heard of pay-per-click advertising for your business? Pay-per-click, or PPC, is a digital marketing strategy that helps you get found at the top of search results, in front of organic search results. PPC ads are predominantly done on Google but can also be run on Bing. As the name suggests, with PPC […]

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    Plan Your Fall Marketing before Business Ramps Up

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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