Are you keeping up with online reviews? When someone writes a review, it’s an opportunity to demonstrate customer service, rectify challenging situations, attract new customers, and keep current ones happy. Read this blog from Consumer Focus Marketing to learn why reviews and review management are essential to your business.
Customer Reviews Should Be Top of Mind
The heating season is one of the most active times for heating companies like yours. With your employees doing their best work, it is the best time to ask for and respond to reviews about your business. Seventy-four percent of consumers say they are more likely to trust a local business if it has positive online reviews. Most consumers believe that the star rating of a business is the most important indicator when comparing companies. But acquiring reviews and managing them can take time.
When a business responds to online feedback, whether it’s positive or negative, it shows consumers that real people are paying attention and listening to what their customers say about them. In addition to boosting search rankings, when potential customers see you handle criticism gracefully or thank happy customers warmly, they get a good sense of how you’ll treat them and the kind of service you’ll provide.
Benefits of Review Management
- Improve Average Business Rating: Grow your review rating by prompting your satisfied customers to leave a review while at their home or shortly after having received a service.
- Increase Total Amount of Reviews: Reviews tend to trickle in sporadically. Asking for reviews periodically increases the likelihood of receiving reviews more frequently and consistently.
- Improve SEO: Google reviews help improve search rankings and overall SEO efforts. Set your business apart and increase your visibility in the search results with review management.
- Improve Customer-Client Relationships: Carefully crafted responses to all feedback will attract new customers, keep current ones happy, and boost Google and Facebook rankings.
How to Win Five-Star Reviews
The team at Consumer Focus can help you grow your business and reach more customers. Here’s how we can take the load off of you and your employees and get real results.
Real-Time Customer Review Management
Get customer feedback at the time of service with Nearby Now, a software that allows your technicians to check in at service calls and request customer reviews on the spot. The reviews are automatically added to your website, and the customer will be asked to review you on Google or Facebook.
Weekly Customer Review Management
We’ll manage your online reputation by sending feedback requests for your customers to review you on Google or Facebook, notifying you of reviews, developing a response, and posting the response on the review website.
Review Management That Drives Real Results
With our review management, one business went from 64 to 199 reviews, boosted their rating from 4.4 to 4.8, and achieved a perfect 100% response rate. Drive results from your business with review management. Get started now by contacting us for a free consultation.