It’s no secret that winter is the busiest season in the energy industry, but did you know that it’s not the time to make sure you’re communicating effectively with your customers? As a matter of fact, the time to plan your winter marketing isn’t winter – it’s before the heating season even kicks off. At Consumer Focus Marketing, we’re the experts that can help you plan a winter marketing strategy that gets results now, before you’re busy with fuel deliveries or service calls. Keep reading this blog post to learn the 5 biggest reasons you need to plan ahead for winter marketing, and how we can help!

The Top 5 Reasons You Should Plan Ahead for Winter Marketing

1. Reach customers when they need your services

Communicating your message when the content matters the most to your audience is key to a successful marketing strategy. Setting your marketing strategy in advance with Consumer Focus will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to order fuel before a big storm.


2. Increase views with a regular sending schedule

A rule of thumb in marketing is the more times a customer receives a message, the more likely it is to be seen. That’s why it’s important to create a steady schedule for your marketing to reach your customers and prospects. For example, email marketing from the professionals at Consumer Focus creates consistent contact without overwhelming the recipients.


3. Integrate on- and off-line channels to present info cohesively

These days it seems like there are seemingly countless ways to interact with consumers. The product or service you are marketing has to be seen by a customer seven times before they start to associate it with your company. Integrating elements of print, web, and social media into your next marketing campaign with Consumer Focus will help give you optimal results.


4. Keep customers engaged all season long

An active marketing strategy in the winter will increase current interest and help develop further relationships down the road. What you plan for the winter can positively influence conversion rates for future campaigns like A/C maintenance enrollment, heating equipment upgrades, customer review requests, and more. No matter the message, Consumer Focus can help you get it in front of your customers.


5. Make the most of content with social media

The holiday season draws us all a little bit closer to social media outlets. From sharing family photos to RSVP’ing to events, it’s likely your audience is staying active online during the winter months. Use this to your advantage by choosing Consumer Focus for comprehensive social media management. We can utilize the themes of the season in your messaging and link to your website often to boost awareness of your company.

Want to Get Started on Your Winter Marketing Strategy? Reach Out to Consumer Focus

Developing your integrated marketing strategy for winter early will help you stay ahead of the curve. At Consumer Focus Marketing, we have industry expertise you can trust to deliver high quality products and proven results. We specialize in creating strategic marketing plans that include social media management, email marketing, website design and development, search engine marketing, and much more! To get a jump on planning your marketing for this winter, we invite you to get in touch with us today!

Categories: All, Marketing Strategy